Heidi the Cross Eyed Opsosum
Many of you may have heard of Paul the Psychic Octopus. Paul became famous in Germany last year for being able to predict the out comes of World Cup soccer matches. After eight correct predictions in a row Paul retired. What followed was a massive international marketing phenomenon. There was Paul the octopus t-shirts, dolls, mugs and a Paul the Octopus App, where Paul delivers such critical information as what to eat for dinner and which pub to go to. Paul even gota movie deal. Sadly, Paul died October 26 of last year but not before making 3.5 million Euros from merchandise and advertising.
Now the newest German animal sensation, and Paul’s successor, is Heidi the Cross Eyed Opossum. Heidi’s crossed eyes are believed to be the result of a genetic defect that causes fatty deposits that put pressure on her eyes. When photos of Heidi where published in December she became an internet superstar overnight. Koesen makes a line of cross-eyed Heidi dolls. She has a Facebook page where she has nearly 180,000 fans. She even has a song!
So, why Heidi? There are so many pictures of cute animals on the internet, why did she become famous? For starters she’s kind of horrible looking. She’s cute, of course, but a little scary at the same time. Her eyes are puffy and big and humans have a natural affinity for big eyes. But there also a little wrong and weird. These conflicting emotions, of love and revulsion, are part of what makes Heidi so fascinating. Another thing is, like a three leaded dog, or a baby bird with a broken wing, she keeps going. People love to root for the misfit that survives despite all odds. Heidi’s tale is a heart warming rages to riches story about an odd little opossum that became a sensation.